How To Use Storyboarding Tech for Building Data Stories

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Storyboarding produces structural Strawman of the target data story

It’s like the flowchart we design, before developing the program/ algorithm and writing the code. It shows how the data story will flow, cascading the narrative from scenario to scenario, in a visual form or the targeted textual content structure.

For example, suppose we are building the data story of a business case for new social-media-based marketing campaigns for a series of product launches, using trends and patterns from past successful campaign data.

• The storyboarding starts from the targeted goal: To design a new social-media-based marketing campaign for new product launches targeted towards millennial customers, with a high assurance of success.
• The success criteria of the story: Getting the resources in terms of skills and infrastructure, and funds, that are necessary for designing and delivering a new type of marketing campaign, focused on social media. 
• Data storyline: Analysis of the success of previous campaigns – on social media vs. traditional media, for a specific targeted set of customers